Coetz.uk · @coetz.ai
Media Kit · 2025
// Partnership & Sponsorship

Brand Media Kit. AI Tools & Productivity · Instagram · @coetz.ai

Coetz.ai is a faceless Instagram theme page delivering daily AI tool reviews, prompt hacks, and workflow automations to a highly engaged, purchase-intent audience of productivity-focused professionals.

71K Followers
4.8% Avg. Engagement
5K+ Email Subscribers
£0 Paid Promotions to Date
Partnership enquiries: ben@coetz.uk
Instagram: @coetz.ai · Website: coetz.uk
Updated May 2025
Audience

Who's watching.

An audience built entirely through organic content — no paid follower growth, no follow/unfollow tactics. Every follower chose to follow because the content was genuinely useful.

Primary Age Range
25–34
Core demographic — digitally native professionals actively building skills and optimising their workflows
Top Audience Location
UK / US
60% English-speaking markets. Strong UK base (35%), US (28%), Australia, Canada rounding out top four
Save Rate (vs. avg)
3.2×
Save rate is 3.2× the niche average — indicating high-intent, return-to-it content that drives considered purchasing
Avg. DM Shares / Post
340+
DM shares are Instagram's strongest distribution signal — and the strongest indicator of word-of-mouth potential for sponsors
Audience breakdown by profession
Marketers & Content
34%
Founders & Solopreneurs
26%
Tech & Product
19%
Freelancers
14%
Students & Others
7%
Content

Six formats.
All original.

Every piece of content is researched, written, and produced in-house. No AI-generated posts, no recycled content. Sponsorships are integrated naturally — never bolted on.

🃏
Carousel Posts
7–12 slide educational content. Highest save rate of any format. Tool lists, frameworks, and how-tos.
Avg. reach: 40–65K
▶️
Reels
15–45 second tool demos and AI comparisons. Highest DM share rate. Drives the majority of follower growth.
Avg. views: 70–200K
📖
Stories
Daily audience touchpoints — polls, Q&As, link stickers. Highest conversion surface for product clicks.
Avg. views: 8–14K
📩
Newsletter
Weekly email to 5,000+ subscribers. 48% open rate. Sponsor mentions carry over from Instagram to inbox.
48% open rate
🔗
Link in Bio
Linktree-style landing page at coetz.uk — curated affiliate and sponsor placements with clear CTAs.
~600 clicks/week
🌟
Highlights
Permanent story collections by tool or topic. Persistent discovery surface for new profile visitors.
Evergreen visibility
Sponsorship Packages

Four ways to
work together.

All rates are per placement. Discounts available for multi-post campaigns. Minimum one-week notice required. Final creative approval always with Coetz.ai to protect audience trust.

🎬
Dedicated Reel
Full 30–45 second product showcase
Most Popular
£1,200
per placement
  • Dedicated 30–45 second Reel
  • Reshared to Stories (organic views)
  • Pinned for 7 days post-publication
  • Performance report at 72 hours
  • Usage rights for your own channels (30 days)
Best for: SaaS products, AI tools, productivity apps. The Reel format reaches the widest non-follower audience through Reels Explorer and DM sharing.
🃏
Carousel Integration
One slide within an editorial carousel
£600
per placement
  • One branded slide within relevant carousel
  • Caption mention with context
  • Affiliate/product link in bio for 7 days
  • Story mention on publish day
  • Performance report at 72 hours
Best for: tools that naturally fit within a list format (e.g. a "Chrome extensions" carousel). Feels editorial rather than promotional — high trust signal.
📩
Newsletter Placement
Dedicated section in the weekly email
£400
per issue
  • Dedicated sponsor section (150–200 words)
  • Sent to 5,000+ subscribers (48% open rate)
  • Clickable CTA with UTM tracking
  • Instagram Story cross-promotion
  • Click report delivered post-send
Best for: free trial offers, discount codes, and tools where email converts better than social. The newsletter audience is the most engaged segment.
📦
Campaign Bundle
Multi-format, 30-day campaign
£2,800
per month (save 20%)
  • 1× Dedicated Reel
  • 1× Carousel integration
  • 2× Newsletter placements
  • 4× Story mentions (weekly)
  • Bio link placement for 30 days
  • Full campaign report at end of month
Best for: product launches, ongoing brand awareness, or tools wanting sustained exposure to a growing audience over a full month.
Brand Guidelines

What I will
and won't do.

Coetz.ai's value is built on honest, unsponsored-feeling content. These guidelines protect the audience relationship that makes sponsorships effective in the first place.

I will always
  • Disclose all paid partnerships clearly
  • Only promote tools I have actually used
  • Give an honest assessment — including limitations
  • Maintain creative control over all content
  • Deliver content on agreed timelines
  • Provide performance data post-campaign
  • Integrate sponsorships naturally into useful content
I won't
  • Publish content I haven't reviewed for accuracy
  • Promote tools I don't believe in
  • Guarantee follower counts, clicks, or sales
  • Accept scripts I must read verbatim
  • Run more than one paid post per week
  • Promote competitors to current sponsors
  • Alter my editorial voice to suit a brief
Working Together

From brief to
live in 5 steps.

A simple, low-friction process. Most campaigns go from first email to live content in under two weeks.

01
Initial enquiry
Email ben@coetz.uk with your product, goal, and desired format. I'll confirm availability and send a rate card within 24 hours.
02
Brief & access
You send a one-page brief covering key messages, audience, and any mandatory inclusions. Access to the product (trial or review account) is helpful but not required.
03
Content creation
I create all content to my standard — script, design, filming, editing. You receive a preview 48 hours before publication for factual accuracy checks (not creative direction).
04
Publication & promotion
Content goes live at the optimal time for your target audience. Stories, newsletter, and bio link placements follow the agreed schedule.
05
Performance report
A post-campaign report covering reach, engagement, saves, DM shares, link clicks, and story views — delivered within 5 days of campaign end.

Ready to reach
the right audience?

Coetz.ai speaks to 71,000 people who actively want to spend money on AI tools. If your product belongs in their stack, let's talk.

📧 ben@coetz.uk
📸 @coetz.ai on Instagram
🌐 coetz.uk
Send a Partnership Enquiry →
Response time: within 24 hours on weekdays · Weston-super-Mare, England 🇬🇧
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